La Centrale Laitière de Mahdia (CLM) with its brand Vitalait, was established in June 1997 and started production in December 1998. It currently has a production capacity of 200 million liters of milk a year and offers on a wide range of products: Milk (whole, half skim, 0%), Leben, butter, milk drink, fresh cheese, yoghurt (steamed, stirred, drinking, 0%), dessert cream. The brand has been present on the Tunisian market for almost 20 years and its network continues to grow and develop over time. At present it has about 35 distributors throughout the Tunisian territory.
The health and well-being of the consumer is a priority for Vitalait. In addition, in our relations with our partners and customers, we seek to develop win-win agreements, based on respect, in which the interests of each are taken into account.
Without passion the company would not be what it is today. It is the passion for quality, innovation and the job well done that led the founder Mr. Ali Klebi to create Vitalait. Today, this same passion is visible in every product we offer our consumers: it is a daily commitment to always meet their expectations.
We seek to bring significant added value for the region and the country. With its 800 employees Vitalait is well invested at the local level, and supports the projects of small breeders with technical advice and financial support. On the other hand, we are oriented towards the needs of our consumers.
VITALAIT produit la qualité à tous les niveaux de sa chaine de valeurs afin de continuer à satisfaire les exigences, les attentes et les besoins de ses parties intéressées. La qualité c’est notre identité!